PunchySites | Social Media
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Social Media

What is Social Media Marketing?

Social media marketing is the process of getting attention and increasing traffic through social media sites.

 

Why should you care about Social Media Marketing?

Beyond just connecting with friends and family many people use social media sites to find products and services, get recommendations and engage with company branding. Your presence on social media will support your SEO efforts and drive traffic to your website.

Eighty-two percent of small business owners use these sites to help grow their businesses:

 

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

 

If you are part of the 18% whose business is not on social media, there’s still time. We can help strengthen your social media presence on these platforms.

4 Ways Social Media Marketing Can Help Grow Your Business

Here are some reasons why social media marketing could be right for your business.

 

1. Social Media Gets the Word Out

Social media helps promote your business. Not only does social media give you more exposure it also gives you the opportunity to grow relationships with your target audience. You can ask and answer questions, receive feedback and testimonials, or share ideas.

 

2. The World is on Social Media

You don’t need to be a marketing expert to know that there are millions of people on social media. According to the Pew Research Center, 65% of American adults use social networks. Facebook is generally the first site most entrepreneurs used to begin social media marketing. With its extensive reach and dynamic functionality, there are very few businesses that can’t benefit from having a presence on Facebook.

 

3. Social Media Users are Very Active

Social media users in America check their accounts an average of 17 times a day, according to a Mobile Intelligence Report. While a customer may visit your store once a week, they could see your social media posts in their feed multiple times during the week.

 

4. You can do more than advertise your business

Social media is a great place for people to learn more about your business. It also allows you to Showcase your products, Services, specials, or future events. The information you post can also be found on search engines like Google, Bing and Yahoo.

 

Benefits of Social Media Marketing

 

Here’s a look at some of the ways social media can improve your business and increase sales.

 

    1. Increased Brand Recognition. Social media networks are channels for your brand’s voice and content. This is important because it makes you more accessible for new customers and makes you more familiar and recognizable for existing customers
    2. Improved brand loyalty. According to a report by Texas Tech University, brands who communicate more frequently on social media channels enjoy higher loyalty from their customers. The report recommended, “Companies should take full advantage of social media when it comes to connecting with their audience.” Another study published by Convince & Convert found that 53% of Americans who follow brands in social media are more loyal to those brands.
    3. More Opportunities to Convert. When you build a following, you’ll have access to new customers, recent customers, and old customers, and you’ll be able to message all of them. Every blog post, image, video, or comment you share is a chance for someone to interact with your company, and every reaction could lead to a site visit, and eventually a conversion. Not every conversation will equal a sale, but every positive interaction increases the likelihood of an eventual conversion.
    4. Higher conversion rates. Social media marketing can give you higher conversion rates and humanizes your company. This is important because people like doing business with other people, not with faceless companies.