Social media marketing is the process of getting attention and increasing traffic through social media sites.
Beyond just connecting with friends and family many people use social media sites to find products and services, get recommendations and engage with company branding. Your presence on social media will support your SEO efforts and drive traffic to your website.
Eighty-two percent of small business owners use these sites to help grow their businesses:
If you are part of the 18% whose business is not on social media, there’s still time. We can help strengthen your social media presence on these platforms.
Here are some reasons why social media marketing could be right for your business.
1. Social Media Gets the Word Out
Social media helps promote your business. Not only does social media give you more exposure it also gives you the opportunity to grow relationships with your target audience. You can ask and answer questions, receive feedback and testimonials, or share ideas.
2. The World is on Social Media
You don’t need to be a marketing expert to know that there are millions of people on social media. According to the Pew Research Center, 65% of American adults use social networks. Facebook is generally the first site most entrepreneurs used to begin social media marketing. With its extensive reach and dynamic functionality, there are very few businesses that can’t benefit from having a presence on Facebook.
3. Social Media Users are Very Active
Social media users in America check their accounts an average of 17 times a day, according to a Mobile Intelligence Report. While a customer may visit your store once a week, they could see your social media posts in their feed multiple times during the week.
4. You can do more than advertise your business
Social media is a great place for people to learn more about your business. It also allows you to Showcase your products, Services, specials, or future events. The information you post can also be found on search engines like Google, Bing and Yahoo.
Here’s a look at some of the ways social media can improve your business and increase sales.